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These restaurant brands are showing how to be creative, grab their audience’s attention and perform on social media, each in their own unique way. We’ve taken notice, and so should you:
Zuma appears to be one of the only high-end restaurant brands who’ve struck a balance between using current TikTok trends while simultaneously staying true to the refined nature of their brand. Racking up millions of views with slick, authentic content, Zuma is getting ahead of the industry with their TikTok strategy.
For family restaurant brands with rich history, it can be difficult to keep content contemporary while remaining true to the brand’s heritage. San Carlo have brilliantly rejuvenated their brand through stylised content shoots, many of which feature their long-standing employees and iconic Manchester location, the most famous of the group.
Known for their consistently punny captions and tongue-in-cheek tone of voice, @bigmamma.uk publish playful content that keeps their audience engaged. Paired with their dazzling interiors and over-the-top crockery and glassware, it’s an account not to be missed.
La Perouse describes itself as ‘The House of Pleasures,’ and their content strategy certainly speaks to this. With dramatic, stylised imagery and a highly conceptual Instagram feed, La Perouse knows just how to represent their supremely sexy, fashionable and luxurious restaurant, fitting for the A-listers that come through their doors to dine.
Groot Hospitality have been leveraging the celebrities and influencers that frequent their restaurants for as long as they’ve been relevant. Their content lets audiences know that Groot Hospitality’s restaurants are the places to see and be seen. Sleek lifestyle imagery and videos compliment the VIPs speckled throughout the feed.
AXJ is a London-based digital marketing agency dedicated to bringing hospitality brands to life on social. If you're looking to elevate your restaurant brand's content, social media and/or influencer engagement, get in touch.
