With TikTok being the latest platform to take centre stage, it’s vital that businesses extend their influencer strategy onto the platform to stay relevant and reap the rewards. TikTok is redefining how customers interact with brands and as a platform rooted in authenticity and user-generated content, it presents a massive opportunity for influencer marketing. Here's why it's important to put a TikTok influencer strategy in place.
While it’s important for brands to have their own TikTok accounts for both organic and paid content, influencer generated content is generally known to produce higher engagement and drive sales due to reliability and trust, two exceptionally important factors amongst TikTok users. The more genuine the partnership, the better the results. This low cost, high reward strategy is ideal for brands to stay within budget and build long lasting connections. At AXJ, we’re able to discover the right influencers for your business through niche campaign goals and in-depth demographic research.
With 83% of TikTok users saying they’ve visited a new bar, hotel or restaurant that they discovered on the platform (OK COOL), it's time for hospitality brands to make their presence known with exceptional content and to partner with influencers who will expand their reach. One example of successful influencer marketing on TikTok within the hospitality industry is David Dobrik working with Chipotle.
This specific video received 9.4 million views and encouraged viewers to get involved with the campaign. This meant hundreds of thousands of users were posting content about Chipotle at the same time, contributing to Chipotle’s 2 million follower base on TikTok.
Audiences have become accustomed to tuning out traditional sponsored ads, highlighting the importance of innovative influencer campaigns now more than ever. As TikTok is primarily an entertainment platform, it’s the perfect site to push your brand’s creative boundaries and learn from those already dominating the space.
Influencers know their craft, they’re experts in their field and understand the best ways to engage their followers through authentic marketing. If you’re unsure of how to best present your brand within the world of TikTok, partnering with the right influencer is a natural path to success. Hospitality brands and businesses don’t think twice before hiring a photographer to create incredible imagery or a videographer for a promotional event, so it’s also vital to lean in to influencer marketing as an additional creative avenue.
Hospitality brands and businesses don’t think twice before hiring a photographer to create incredible imagery or a videographer for a promotional event, so it’s also vital to lean in to influencer marketing as an additional creative avenue.
AXJ is a London-based digital marketing agency dedicated to bringing hospitality brands to life on social. If you're looking to create powerful influencer marketing campaigns on TikTok, get in touch.
