alto Selfridges

Content production
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THE BRIEF

When alto Selfridges launched its enchanting summer lemon installation, we were called upon to create content for the spectacular rooftop sanctuary that would evoke the feelings of a holiday on Italy’s Amalfi Coast.

OUR APPROACH

Perched atop one of the world’s most prestigious department stores, we knew the styling of the models had to be just right. In collaboration with fashion rental platform Hurr, the models donned dresses fit for a Mediterranean escape in shades of yellows, blues and whites.

THE BRIEF

When alto Selfridges launched its enchanting summer lemon installation, we were called upon to create content for the spectacular rooftop sanctuary that would evoke the feelings of a holiday on Italy’s Amalfi Coast.

OUR APPROACH

Perched atop one of the world’s most prestigious department stores, we knew the styling of the models had to be just right. In collaboration with fashion rental platform Hurr, the models donned dresses fit for a Mediterranean escape in shades of yellows, blues and whites.

THE OUTCOME

Poses were kept playful and lighthearted, with models prancing and twirling beneath the canopy of lemons on the stunning al fresco terrace and bar as they dined on seafood and sipped seasonal cocktails. The resulting imagery and videos perfectly promoted the new lemon-adorned ‘Little Italy,’ high in the sky.

Project by AXJ Media
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