THE BRIEF

Slim Chickens wanted to work with top-tier talent in order to bring attention to a key activation. We were brought on to shape a campaign for the ‘World’s Smallest Slim Chickens’ and ‘Slimdependence Roadshow’ activation.

OUR APPROACH

We knew that with his loyal and engaged online following, vast experience working with industry-leading brands and all-round likability, Chunkz would be the perfect fit for the campaign. Chunkz spent the day at Slim Chickens flagship London restaurant, drawing in hundreds of fans for a meet-and-greet at the store. He also cut the ribbon officially opening the Slim Chickens Slimdependence Roadshow at The World’s Smallest Slims.

THE OUTCOME

The campaign was a huge success and resulted in a 264% increase in Website Clicks, a 229% increase in Reach, and a 154% increase in Impressions, across Slim Chickens social media. We produced 300+ global use images and 6 global use videos from the day, for Slim Chickens to use across their social media and wider marketing strategy.