VIVIR Tequila

VIVIR Tequila

+ 9%
Average engagement rate
+ 330%
Increase in content impressions
+ 34%
Increase YoY follower growth

The Challenge: VIVIR wanted to change the way tequila is perceived in the UK. Spirits enthusiasts have long maintained that tequila should be taken more seriously, pointing to its long, romantic history and complex production process. It was our

The Challenge: VIVIR wanted to change the way tequila is perceived in the UK. Spirits enthusiasts have long maintained that tequila should be taken more seriously, pointing to its long, romantic history and complex production process. It was our

VIVIR Tequila

Our Solution

VIVIR is about being bold, inspiring, and doing things differently and we set about creating content that embodies this, while adopting a tone of voice that is premium yet doesn’t take itself too seriously. We partnered with influencers and tastemakers from within the bar and mixology world to reach hyper-relevant and previously untapped audiences. Our social media strategy was focused on growing brand awareness while maintaining high levels of engagement.

Tequila, but not as you know it...

More of Our Work