YO! Sushi

YO! Sushi

+ 5%
Increase in brand awareness
+ 1143
Pieces of influencer content
+ 58.4 Million
Total audience reach

The Challenge: YO! Sushi is all about fresh, flavoursome, authentic Japanese food. The public’s limited belief, however, was that YO! is just raw fish and sushi. To help them change this perception, YO! tasked us with engaging their community like never before.

YO! Sushi

Our Solution:

An 18 month influencer marketing campaign and VIP ambassadorship program, targeting different YO Sushi customer archetypes across the UK and Ireland. Influencers were collaborated with based on how meticulous they are in their content creation, how closely their values align with the brand, how unwavering they are in the message they share, and their audience demographic. From vegans and fitness fanatics, to mummy bloggers and lifestyle influencers, we collaborated with those who's audiences reflect exactly who YO! were looking to target. We worked on multiple activations such as new restaurant concept YO! Kitchen, summer holidays campaign Kids Eat Free, and student-focused Blue Mondays.

So much more than just sushi.

More of Our Work