the ivy asia

CONTENT CREATION + SOCIAL MEDIA
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KEY SUCCESS

2948% Account Growth

8.5M+ Views (8,400% increase)

500K+ Likes (9,900% increase)

THE BRIEF 

The Ivy Asia is a brand renowned for glamour and allure, but wanted to harness TikTok to humanise the brand, champion the team and show their more playful side.

OUR APPROACH

Humanising the brand meant truly understanding both the customers’ and teams’ point of views.

We recognised that the fish ornaments that sit on the tables at the restaurants that say ‘stolen from The Ivy Asia’ on the bottom was something unique to the brand; customers weren’t sure whether they were allowed to take the fish or not.

We quickly went about creating comedic content that highlighted this, amongst other moments uniquely relatable to the brand, achieving multiple viral videos.

KEY SUCCESS

2948% Account Growth

8.5M+ Views (8,400% increase)

500K+ Likes (9,900% increase)

THE BRIEF 

The Ivy Asia is a brand renowned for glamour and allure, but wanted to harness TikTok to humanise the brand, champion the team and show their more playful side.

OUR APPROACH

Humanising the brand meant truly understanding both the customers’ and teams’ point of views.

We recognised that the fish ornaments that sit on the tables at the restaurants that say ‘stolen from The Ivy Asia’ on the bottom was something unique to the brand; customers weren’t sure whether they were allowed to take the fish or not.

We quickly went about creating comedic content that highlighted this, amongst other moments uniquely relatable to the brand, achieving multiple viral videos.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Blockquote settings

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

WHAT OUR PARTNER SAYS

"AXJ Media have been fantastic to work with. From the get-go, we worked closely together to achieve 3 viral videos, resulting in 5 million views for The Ivy Asia TikTok channel. It was a pleasure working with AXJ Media.” - The Ivy Asia Team

Project by AXJ Media
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