THE BRIEF

Having never explored editorial-esque lifestyle content before, The Ivy Asia approached us to dip their toes in the water. To help launch two new restaurant openings in Guildford and Mayfair, we creatively produced two shoots in line with their vision: imagery of sophisticated diners out on the town enjoying a taste of the East amongst the buzzing atmosphere.

OUR APPROACH

We sourced models, hair and makeup artists, a photographer and a stylist to ensure the clothing stood out in the dazzling decor. Models laughed, smiled and chatted as they ate and interacted with the sensational dishes. With The Ivy Asia also wanting to also feature more of the team on the social media feeds, we shot individual portraits of the front and back of house staff, as well as candids of the team cooking, serving and setting up.

THE OUTCOME

The final images injected life and a human element into the brand's content. The content gave The Ivy Asia the opportunity to have creative assets to disperse not only across their social media, but across their wider launch strategy.

–

“I worked with AXJ on the launch of two Ivy Asia restaurant openings. The whole team are so pro-active in ensuring the best quality service is delivered, we got some wonderful lifestyle content. I would definitely recommend" - Riana Chandarana, Marketing Manager

‍