.jpg)
THE BRIEF
San Carlo approached AXJ looking to translate their newly refined brand vision into industry-leading, creative lifestyle content.
OUR APPROACH
Working across five of the group's brands, we knew we needed to deep dive into each of the brands to uncover their personalities, before producing any content.
From conception through to creative direction, and everything in between, AXJ helped San Carlo transform their brand positioning from a group level, whilst simultaneously ensuring that each of the brands under the San Carlo umbrella were unique from one another.
THE BRIEF
San Carlo approached AXJ looking to translate their newly refined brand vision into industry-leading, creative lifestyle content.
OUR APPROACH
Working across five of the group's brands, we knew we needed to deep dive into each of the brands to uncover their personalities, before producing any content.
From conception through to creative direction, and everything in between, AXJ helped San Carlo transform their brand positioning from a group level, whilst simultaneously ensuring that each of the brands under the San Carlo umbrella were unique from one another.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Blockquote settings
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
.jpg)
.jpg)
WHAT OUR PARTNER SAYS
“AXJ Media has been an invaluable partner for San Carlo, collaborating with us to deliver consistently creative and visually stunning lifestyle content shoots that capture the essence of our brand. Their ability to translate our vision into captivating imagery and video, has greatly enhanced our marketing efforts and storytelling.” - Joanna Simpson, Head of Marketing
