THE BRIEF

The Set Collection’s Hotel Cafe Royal was ripe for a content renaissance. Looking to incorporate more luxury lifestyle elements throughout their content, the Hotel Cafe Royal team enlisted us to execute a content shoot like nothing they'd done before.

OUR APPROACH

The Hotel Cafe Royal experience is all-encompassing and we wanted the content to mirror this by featuring stylish models highlighting the spaces within the elegant establishment. This meant capturing Brasserie Lutetia, the Oscar Wilde Lounge, the Green Bar, Cakes and Bubbles as well as the rooms and reception. The hotel believes in 'the artistry, the harmony and balance in what they do and how they do it', and we wanted to embody this throughout our approach to the shoot.

THE OUTCOME

The final content was playful, aspirational and pushed the boundaries, while remaining true to the refined nature of the brand. Content was used for Hotel Cafe Royal's new website, new brochure, recruitment campagins, as well as published across their organic and paid social media.

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"When I saw the fantastic content that AXJ was producing, it was something that I wanted to reproduce for our brand to drive our content strategy forward. From concept, creative, edits and styling, AXJ handled it all."

– Jatin Shastri, Marketing Manager.

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