Hotel Café Royal

content production
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THE BRIEF

The Set Collection’s Hotel Cafe Royal was ripe for a content renaissance. Looking to incorporate more luxury lifestyle elements throughout their content, the Hotel Cafe Royal team enlisted us to execute a content shoot like nothing they'd done before.

OUR APPROACH

The Hotel Cafe Royal experience is all-encompassing and we wanted the content to mirror this by featuring stylish models highlighting the spaces within the elegant establishment. The brand believes in 'the artistry, the harmony and balance in what they do and how they do it', and we wanted to embody this throughout our approach to the shoot. The final content was playful, aspirational and pushed the boundaries, while remaining true to the refined nature of the brand. Content was used for Hotel Café Royal's new website, organic and paid social media, newsletters and more.

THE BRIEF

The Set Collection’s Hotel Cafe Royal was ripe for a content renaissance. Looking to incorporate more luxury lifestyle elements throughout their content, the Hotel Cafe Royal team enlisted us to execute a content shoot like nothing they'd done before.

OUR APPROACH

The Hotel Cafe Royal experience is all-encompassing and we wanted the content to mirror this by featuring stylish models highlighting the spaces within the elegant establishment. The brand believes in 'the artistry, the harmony and balance in what they do and how they do it', and we wanted to embody this throughout our approach to the shoot. The final content was playful, aspirational and pushed the boundaries, while remaining true to the refined nature of the brand. Content was used for Hotel Café Royal's new website, organic and paid social media, newsletters and more.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Blockquote settings

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

WHAT OUR PARTNER SAYS:

"When I saw the fantastic content that AXJ was producing, it was something that I wanted to reproduce for our brand to drive our content strategy forward. From concept, creative, edits and styling, AXJ handled it all."

Jatin Shastri, Marketing Manager.

Project by AXJ Media
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